All good organizational leaders have one common goal in mind – to make a success out of their business. Having a realistic long-term vision is one of most crucial aspects of good leadership, and an absolute essential to achieve business success.

Long-term visions, however, bring with themselves long-term projects. Entrepreneurs running small businesses need to be most careful in handling such projects as it can become extremely difficult to monitor and manage the team’s progress towards meeting company goals.

Your ability to set long-term goals and focus on the future of your business has a direct effect on its success and profitability.

All leaders are strategic and long-term thinkers, which is why they need to plan ahead. It isn’t uncommon for them to be forecasting and projecting for the upcoming five and think about –

  1. Where they want to be in that time frame?
  2. What they need to do in order to achieve their long term goals?

It is important to continually work towards setting goals and striving harder to better the strategic planning process and further business success.

Newbie entrepreneurs may wonder as to why companies bother with financial planning. The answer is simple. By doing so, they are able to establish certain fiscal policies and guidelines for the benefit of the organization as a whole.

Plus, the effectiveness of a company’s financial policy is greatly linked to its growth rate. Financial planning is a must if a firm wants to consciously track its development. Typically, a long term financial plan implies planning for the upcoming two to five years.

Long-Term Financial Goals

Business Financial Planning

A business financial plan indicates the steps that need to be taken to achieve company goals. Long-term financial planning becomes necessary when you want to implement decisions that have long lead times. For example, to start up a factory next year, you will have to start working towards building it and recruiting for it from this year itself.

The purpose of having a sound financial plan is to –

  1. Establish a connection between several investment proposals and the financing choices available to the organization.
  2. Help the organization find the best investment and financing option.
  • Assist the organization by citing the various possibilities that may arise if certain financial events were to take place.

Having a financial plan in place is key if you want to identify your company’s financial goals, analyze the difference between your current status and the said goals, as well as to chart out the action that needs to be taken by your company to achieve them.

When it comes to thinking long term, all financial entities including small businesses should ensure that they’re monetarily sound enough to continue operating for several years ahead.

For small businesses, their financial goals may entail achieving an attractive profit margin or a specific tangible objective such as saving up enough to be able to buy a particular equipment/machine.

Furthermore, financial goals need to be specific in order to be measurable so that a business owner can determine whether or not and to what extent the goals have been achieved.

Mentioned ahead are a few tips, based on which small businesses can achieve their long-term financial goals.

  • Track Your Profitability

The most basic and obvious financial goal of every business, big or small, is making profits. The only way a company can be profitable is if it earns more that it spends.

Certain operating expenditures which are inevitable include payroll, material procurement, vehicle expenses, marketing expenses, interest payments, licenses and taxes.

Revenue comes from various sources such as income from sales, interest on investments and rent from the business property you may own.

It is important to keep an eye on how much profit your business is making, on a monthly basis. You can hire an accountant to assist you with this. Alternatively, you can also invest in user-friendly and high-quality accounting software to help you do so yourself in the most accurate manner.

  • Break It Up

Rome was not built in a day. Rushing things to their completion doesn’t make sense as, more often than not, it results in a shoddy job. Taking up too much work at a time, and trying to do it all by yourself will inevitably make things more difficult for you.

To be able to successfully complete a major project as a whole, you will do well to break it up into smaller chunks which will make them seem more achievable and less intimidating. Additionally, it will also make it easy for you to measure your rate of success, keep your staff motivated as well extrapolate the learning on to the bigger picture.

  • Think S.M.A.R.T.

If you’re wondering what this acronym stands for, it means – specific, measurable, achievable, relevant, and time-bound. These qualities make up the different criterion for judging the company’s financial goals.

These criteria should help you –

  • Determine the who, what, where, when, which and why of accomplishing your financial goals.
  • Measure the progress toward the attainment of each goal you set.
  • Identify the goals most important to you, and figure out how you can prioritize and accomplish them.
  • Decide on an objective towards which you are both willingand able to work.
  • Bind your goal to a particular time frame.
  • Focus on Cash Flow

By keeping tabs on your cash flow, you will be able to able to maintain error-free accounting and determine your company’s ability to maintain enough operating capital to cover the basic expenses.

Several businesses find themselves unable to cover their cash flow needs due to economical/seasonal fluctuations, and holdups in payment due to their billing procedures.

In order to avoid meeting such a fate, focus on your cash flow from the initial stages of the project and set limits on financing certain operations. Also, be very particular with the time frame you designate for receiving any amount of money due to you.

  • Be Specific about Your Goals

Often, the most successful businesses are those which have specific and tangible objectives that can not only refine processes and operations, but also contribute to the company’s bottom line.

Achieving any financial goal requires that the business owner develop a clear sense of where the company stands currently, where it wants to be in the long term and what kind of resources and efforts will it take to get there


Achieving long-term financial goals depends largely on how well you can persist and consistently meet your short-term goals. Charting out a realistic fiscal plan and sticking to it is key. The above tips should be help you understand not only the importance of having such a plan in place, but also the considerations that go into creating one which helps you accomplish your long-term financial goals.

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